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It’s no accident that ‘New World, New Thinking’ has been selected as the Lenovo brand signature. In just four words, it sums up both the company’s strategic business approach and its branding strategy. Created in May 2005 when China’s Lenovo Group acquired the IBM Personal Computer Division, Lenovo is a new kind of global company, determined to forge a new, 21st century approach to the personal computer business. Upon its creation, Lenovo instantly became the world’s third-largest PC manufacturer.
Today, under the umbrella of the Lenovo brand, the company offers two families of products: the Think family and the 3000 family. The Think family, including the legendary range of ThinkPad notebooks which celebrate their 15th anniversary in 2007, stands for products offering industry-leading capabilities that improve productivity and reduce the total cost of owning a PC, while maintaining stability and manageability.
The Lenovo 3000 family, designed specifically with the needs of SME market in mind provide worry free computing in every price class.
From day one in 2005, Lenovo benefited from a market-leading position in China, the world’s fastest growing PC market, and strong positions elsewhere thanks to the international scale and scope of the IBM PC Division, from which it inherited the ThinkPad brand.
One of the major challenges facing the new organisation was to develop a branding strategy that would enable it to leverage the strength of the ThinkPad name and continue to outgrow the market in Asia, while building visibility and equity around the Lenovo brand across the world.
Lenovo are pleased to support CHINA NOW, a festival that will show some of the extraordinary dynamism and mould-breaking energy at the heart of 21st Century Chinese society.
Today, under the umbrella of the Lenovo brand, the company offers two families of products: the Think family and the 3000 family. The Think family, including the legendary range of ThinkPad notebooks which celebrate their 15th anniversary in 2007, stands for products offering industry-leading capabilities that improve productivity and reduce the total cost of owning a PC, while maintaining stability and manageability.
The Lenovo 3000 family, designed specifically with the needs of SME market in mind provide worry free computing in every price class.
From day one in 2005, Lenovo benefited from a market-leading position in China, the world’s fastest growing PC market, and strong positions elsewhere thanks to the international scale and scope of the IBM PC Division, from which it inherited the ThinkPad brand.
One of the major challenges facing the new organisation was to develop a branding strategy that would enable it to leverage the strength of the ThinkPad name and continue to outgrow the market in Asia, while building visibility and equity around the Lenovo brand across the world.
Lenovo are pleased to support CHINA NOW, a festival that will show some of the extraordinary dynamism and mould-breaking energy at the heart of 21st Century Chinese society.
